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Self-Employed vs. Sole Trader vs. Limited Company: What’s the Difference?

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Self-Employed vs. Sole Trader vs. Limited Company: What’s the Difference?

Self-Employed:

· This is a broad term that means you work for yourself rather than an employer.
· If you earn money from content creation, you are automatically self-employed in the eyes of HMRC.

Sole Trader:

· This is the simplest business structure for self-employed individuals.
· You and your business are legally the same entity, meaning you are personally responsible for any debts.
· You pay Income Tax and National Insurance on your profits through Self-Assessment.
· You must register as self-employed with HMRC if you earn more than £1,000 per year from your content.

Limited Company:

· A separate legal entity from you, offering liability protection for your personal assets.
· Pays Corporation Tax (rather than Income Tax) on profits.
· You can pay yourself through a salary and dividends, which can be more tax-efficient at higher income levels.
· More administration and record-keeping required, including filing annual accounts with Companies House.
· Provides greater privacy compared to being a sole trader, as personal income is not directly linked to your name.

How Do These Structures Affect Your Taxes?

Sole Trader (Self-Employed)


Simple to set up – just register with HMRC. All profits are yours, but you must pay tax on them through Self-Assessment. Liability risk – you are personally responsible for any business debts. Must keep records of income and expenses.

Example: You start an OnlyFans account, and all money earned is considered personal income.

Limited Company


More tax-efficient for higher earnings (due to lower Corporation Tax rates). Personal liability protection – your assets are separate from the business. Greater credibility for brand deals and collaborations. More admin – including registering with Companies House and filing annual accounts.

Example: You set up YourName Ltd., and all income from content creation is paid to your company. You then pay yourself a salary and dividends, reducing your overall tax bill.

Key UK Tax Rates (2024/25 Tax Year)

Income Tax (for Sole Traders & Individuals)
· £0 - £12,570: 0% (Personal Allowance)
· £12,571 - £50,270: 20%
· £50,271 - £125,140: 40%
· £125,141+: 45%

Corporation Tax (for Limited Companies)
· Up to £50,000 profit: 19%
· Over £50,000 profit: 25%

Dividend Tax (if paying yourself through a Limited Company)
· Up to £500: 0% (Dividend Allowance)
· £501 - £50,270: 8.75%
· £50,271 - £125,140: 33.75%
· £125,141+: 39.35%

VAT & Other Considerations

🛡 VAT Registration: If your earnings exceed £90,000 per year, you must register for Value Added Tax (VAT). Some platforms may automatically charge VAT on certain transactions.

🛡 Keeping Records: You must keep track of all earnings from subscriptions, tips, brand deals, collaborations, and any other income sources. HMRC may audit your records, so it’s vital to maintain accurate records.

🛡 PAYE vs. Self-Employed: If you have a traditional job alongside your content creation, your employer will deduct Income Tax & National Insurance through PAYE. However, you must still declare your content income separately.

🛡 National Insurance Contributions (NICs): If self-employed, you may need to pay Class 2 and Class 4 NICs to qualify for State Pension and other benefits. If using SED (Seafarer’s Earnings Deduction) or earning below the threshold, you may need to voluntarily contribute.

Conclusion: Which Tax Structure is Best for You?

If you’re just starting out and earning a small amount, registering as a sole trader is the easiest option.

If you’re earning significant amounts (£50,000+), a Limited Company may offer better tax efficiency and legal protection.

At One & Only Accounts, we specialise in tax advice for content creators. Whether you need help registering as self-employed, setting up a limited company, or filing your tax return, we’re here to help.


Get in touch today for a consultation!

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